facebook_logoForgive me if this post appears to be a little self-centered, but I thought I’d broach the subject of what I dislike most about other Facebook pages by pointing out what I like most about my own Facebook page.

This way, no specific person (and this post wasn’t written to sub-bash any specific person), who does the opposite of what I do, cannot accuse me of personally attacking him/her, even if s/he feels personally convicted because s/he does the opposite of what I do.



I like the fact that I attempt to share lots of useful information with others. The two things I’m most fond of doing is showcasing freebies and showcasing other people’s efforts.

Of course, my Facebook page contains some stuff about me by me and from me, but I’m confident there’s more information about other people and other things on my page than just “look at Faydra” content.


I like that there’s actually content on my page, which may appear to be a “duh” statement, but I get far too many invites to “Like” people’s pages that have little to absolutely no content on the pages.

What’s to like about a practically empty page that offers little to no information? As I understand it, the purpose of clicking “Like” on a page is to keep up with new content that’s being shared on that page.

When you’ve clicked “Like” on a page, then any new content added to that page will show up in your Facebook “stream” when the new becomes available. If the only content on the page is the one or two status updates that were created after the page was created, and then nothing else gets posted there or what gets posted is just duplicates of what’s already there, then clicking “Like” on those types of pages is useless.


I like that even though I try to make it clear that people don’t have to click “Like” on my Facebook page to enjoy the content, people click “Like” on the page to be updated when new content is added to the page because they find value in some of the stuff I share.

Of the over 580 “Likes” on my page, I have sent out ZERO invites to “like my page,” and I have begg—, I mean, asked ZERO people to go “like my page,” not even close family and friends who’d go and “Like” my page just because I asked them to. Not even on sites like Twitter or Google+ do I implore people to go “like” my Facebook page.

I do mention I have a Facebook page. I do mention that I’ve shared content on my Facebook page. I do link back to content on my Facebook page. Why? Because all that’s what having a Facebook page is for. I never, ever offer gimmicks and games to accumulate “Likes,” I never, ever participate in “Like”-for-“Like” schemes, and I never, ever send out updates asking/begging/phishing for Facebook “Likes.”

I simply add content to my Facebook page and then share links to the content. People who view the content find value in some of what I’ve shared, and then some of them click “Like” and some of them don’t, and I’m okay with it both ways.


Some folks who have clicked “Like” on my page may click “Unlike” on my page after reading this, but that’s totally fine, because there’s no need to “Like” my Facebook page to enjoy the content. The most important thing to me is that people take advantage of and/or benefit from the content I share on my Facebook page.

To those of you who have clicked “Like” on my page, I am extremely grateful to you for your encouragement, and I will make every effort to continue to share content that enriches your online and offline experiences.

For those of you who take issue with my assertion that begging for people to click “Like” on your page is a bad idea, check out the following video:

Pay close attention to how Facebook shares your content with those who have clicked “Like” on your page and also pay close attention to how phony/fake “Likes,” that foster no engagement with your content, seem to guarantee you’ll get less overall exposure for your Facebook page:

My unsolicited advice…

Use your Facebook page to share content that people are interested in, be consistent in your sharing and keep engagement organic.

Instead of demanding “Go and like my Facebook page…,” try “I’ve just posted thus and such on my Facebook page that might be of interest to you or them…”.

Give people a reason to want to go to your page. Once they’re there, then they may just like the content enough to “Like” the page. If they like the content, then they will engage.

If they go there just to click “Like,” they’ll probably not go back since you didn’t ask them to continually support your efforts. You just asked for an unqualified “Like.” They give you that and then move on, and you wonder why you have tons of “Likes” and little to no engagement.

If begging for people to click “Like” on your page is going to harm you more than help you, and having a popular Facebook page is really important to you, then you’re begging for trouble.

11 Responses

  1. Hi Faydra…of course, I immediately went out to “Like” your page…I have a different point of view because of what I do on line… As a reviewer, I am always meeting new authors who are trying to gain recognition. I am willing to routinely like those pages because I know that numbers do count, even though it’s sad to say…In my personal wish to support new authors, I gladly will help if asked…

    On the other hand, those people who ask for some type of connection with me, who have an empty timeline…I just can’t figure out…if they don’t participate on Facebook, why be here? LOL

    My page runs like yours…i.e., I share about books and only that, unless I’m sharing poetry, or something related…like I plan to share your article today…

    It’s a strange world when numbers count more than content…only thing is…do you know for sure that your content is reaching anybody if they don’t “Like” your page…just wondering…

    1. Hello, GABixler:

      First, thanks for your comment.

      I don’t know if you got a chance to watch the video I included at the end of this article, but it talks about the fact that “likes” without interaction are a hindrance and not a help. If you “like” an author’s page, but you seldom or never go back and actually interact with what they add to the page, then you are actually hurting the author and not helping the author, according to the research done by the creator of the video I included.

      To truly help the author gain recognition, you need to go back and view and/or click “like” on his/her actual posts so that Facebook sees that the content is being interacted with. If you only “like” the page, then Facebook sees you as another dead connection every time the author adds something that you do not view and/or “like.”

      Clicking “like” on a page that has no content is a waste of time for you and the person who created the page. If there’s no content to interact with, then having a million “likes” is moot.

      You asked the question, “do you know for sure that your content is reaching anybody if they don’t “Like” your page…”

      My answer: “Liking” my page without interacting with my content is the equivalent of keeping my content from reaching the people who actually want to see it.

      Many people are under the impression that Facebook sends out notices to every, single user who has “liked” their page once new content is posted, and this is not actually how the process works.

      As explained in the video I included at the bottom of my article, if Facebook pings a handful of users who “liked” my page after I post something new to my page and most of those users don’t actually go back to view and/or “like” specific content, Facebook stops pinging more people who “liked” my page.

      What if the people who really want to interact with my content are in the second or third group that Facebook never pings? Since Facebook won’t send out a second set of pings, then there will not be a third or fourth or fifth set of pings and Facebook considers my content unpopular, which by extension means my page is unpopular, even if there are hundreds of “likes” on the page. This is because it’s not the number of page “likes” that count. It is the amount of interaction with the page’s content that counts.

      So, a “like” to the page isn’t an indication that my content is reaching anybody, because people who “like” my page but don’t interact with my content are actually blocking my ability to gain recognition, since Facebook won’t waste time and bandwidth putting my content before more and more of the people who have clicked “like” on my page.

      Thanks, again, for your comment. I appreciate you taking the time to visit my site. 🙂

  2. Hello Faydra,

    Great article, thank you!

    Reading it reminded me of a recent video from Gary Veynarchuk, where he kind of mocks people who think that liking your own posts is lame. I don’t disagree with him often, but this is one instance.

    I ran a few ads on my Facebook page in the past. But to be honest, it’s been a useless experiment. And I don’t like FB anyway. I’m there because I’m a social media professional.

  3. Thank you for the amazing advice, first. I have ignored my ‘Like’ book pages forever~ Secondly: I agree…I don’t mind, at all, sharing other’s pages. But, once in a blue moon I’ll share one of my sites. Or share a book on sale/release…to be perfectly honest, I’m horrible at promoting myself or knowing the proper way to approach the world? Going to have to subscribe..LOL Need all the advice and words of wisdom that I can get….and I’m a grandma. ; ) Never too old to figure things out!

    Many thanks, sweetie~

  4. It’s pretty easy to spot a phony, especially on FB. I’ve pretty much switched to my personal FB profile instead of my author page because FB keeps changing their policies on who sees what, but I do have to say that I know a few people who run a really successful author page on FB.

    Thanks for this article! Lots of good advice.

  5. Excellent! This confirmed what I’ve thought all along. Now I’d like to know more about the “endorsements” on Linked In that I get from people I don’t know and I’m certain they don’t know me…

    I’ve enjoyed everything I’ve ever read of yours. Keep up the good woork.

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