Forgive me if this post appears to be a little self-centered, but I thought I’d broach the subject of what I dislike most about other Facebook pages by pointing out what I like most about my own Facebook page.
This way, no specific person (and this post wasn’t written to sub-bash any specific person), who does the opposite of what I do, cannot accuse me of personally attacking him/her, even if s/he feels personally convicted because s/he does the opposite of what I do.
I like the fact that I attempt to share lots of useful information with others. The two things I’m most fond of doing is showcasing freebies and showcasing other people’s efforts.
Of course, my Facebook page contains some stuff about me by me and from me, but I’m confident there’s more information about other people and other things on my page than just “look at Faydra” content.
I like that there’s actually content on my page, which may appear to be a “duh” statement, but I get far too many invites to “Like” people’s pages that have little to absolutely no content on the pages.
What’s to like about a practically empty page that offers little to no information? As I understand it, the purpose of clicking “Like” on a page is to keep up with new content that’s being shared on that page.
When you’ve clicked “Like” on a page, then any new content added to that page will show up in your Facebook “stream” when the new becomes available. If the only content on the page is the one or two status updates that were created after the page was created, and then nothing else gets posted there or what gets posted is just duplicates of what’s already there, then clicking “Like” on those types of pages is useless.
I like that even though I try to make it clear that people don’t have to click “Like” on my Facebook page to enjoy the content, people click “Like” on the page to be updated when new content is added to the page because they find value in some of the stuff I share.
Of the over 580 “Likes” on my page, I have sent out ZERO invites to “like my page,” and I have begg—, I mean, asked ZERO people to go “like my page,” not even close family and friends who’d go and “Like” my page just because I asked them to. Not even on sites like Twitter or Google+ do I implore people to go “like” my Facebook page.
I do mention I have a Facebook page. I do mention that I’ve shared content on my Facebook page. I do link back to content on my Facebook page. Why? Because all that’s what having a Facebook page is for. I never, ever offer gimmicks and games to accumulate “Likes,” I never, ever participate in “Like”-for-“Like” schemes, and I never, ever send out updates asking/begging/phishing for Facebook “Likes.”
I simply add content to my Facebook page and then share links to the content. People who view the content find value in some of what I’ve shared, and then some of them click “Like” and some of them don’t, and I’m okay with it both ways.
Some folks who have clicked “Like” on my page may click “Unlike” on my page after reading this, but that’s totally fine, because there’s no need to “Like” my Facebook page to enjoy the content. The most important thing to me is that people take advantage of and/or benefit from the content I share on my Facebook page.
To those of you who have clicked “Like” on my page, I am extremely grateful to you for your encouragement, and I will make every effort to continue to share content that enriches your online and offline experiences.
For those of you who take issue with my assertion that begging for people to click “Like” on your page is a bad idea, check out the following video:
Pay close attention to how Facebook shares your content with those who have clicked “Like” on your page and also pay close attention to how phony/fake “Likes,” that foster no engagement with your content, seem to guarantee you’ll get less overall exposure for your Facebook page:
My unsolicited advice…
Use your Facebook page to share content that people are interested in, be consistent in your sharing and keep engagement organic.
Instead of demanding “Go and like my Facebook page…,” try “I’ve just posted thus and such on my Facebook page that might be of interest to you or them…”.
Give people a reason to want to go to your page. Once they’re there, then they may just like the content enough to “Like” the page. If they like the content, then they will engage.
If they go there just to click “Like,” they’ll probably not go back since you didn’t ask them to continually support your efforts. You just asked for an unqualified “Like.” They give you that and then move on, and you wonder why you have tons of “Likes” and little to no engagement.
If begging for people to click “Like” on your page is going to harm you more than help you, and having a popular Facebook page is really important to you, then you’re begging for trouble.