“In the early days we gave employees iPhones primarily”, a Facebook spokesperson tells me. That decision and the rise of Android has left Facebook scrambling to get employees dogfooding its apps for Google’s OS. Now the company’s headquarters is plastered with these eye-popping posters asking Facebookers to “switch today”, and fix Android flaws with its secret bug reporting tool “Rage Shake”.
Facebook is making a shift. Not just to mobile, but to a balanced focus across mobile through an informal program to nudge employees to Android. It was first mentioned by Business Insider’s Owen Thomas in August and I’ve since investigated. The campaign casually known as “Droidfooding”, a portmanteau of Android and dogfooding — eating your own dogfood aka testing your own products.
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